Executive Summary
Imagine the scenario: you navigate your WordPress admin panel, ready to conquer your CRM tasks. But instead of a seamless workflow, sluggish loading times, lagging pages, and endless spinning wheels greet you. Frustration mounts, productivity plummets, and precious time ticks away. Sound familiar?
At Qrolic Technologies, WordPress optimization is our expertise, and we’ve witnessed firsthand the crippling effects of a slow, custom CRM-integrated backend. Recently, we collaborated with a client facing this very challenge. Their WordPress site housed a custom CRM solution, with essential functionalities embedded directly in the admin panel. Unfortunately, the backend had morphed into a productivity black hole, hindering their team’s efficiency and impacting their overall customer relationship management (CRM) efforts.
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Project Details
Project Type:
Performance Optimization of WordPress admin ( wp-admin ).
Duration :
October – December 2022 (6 weeks)
Website :
Tools & Technologies:
WordPress, Redis, New Relic
Problem
Our client faced significant performance issues with their WordPress admin panel, which was tightly integrated with a custom CRM. The slow, resource-heavy backend was affecting their team’s productivity, causing delays in customer service and overall site performance. Key challenges included:
Resource-Intensive Plugins: Both custom and third-party plugins were consuming excessive resources, leading to sluggish response times.
Inefficient Database Queries: Repeated and unnecessary database calls were straining the server, slowing down the admin panel.
Lack of Caching: The absence of effective caching solutions resulted in slower data retrieval and increased server load.
User Experience Bottlenecks: Specific CRM functionalities, such as lead management and reports, were particularly slow, impacting the overall user experience.
Our Approach
To tackle the challenges presented by our client’s sluggish WordPress admin panel, we employed a meticulous and data-driven approach tailored to their specific needs:
Plugin Powerhouse
- Identified and Addressed Slow-Loading Plugins: Removed unnecessary plugins, updated code for efficiency, and collaborated with developers for optimal performance.
- Optimized Custom CRM Plugins: Streamlined code, improved data handling processes, and addressed specific performance concerns within the CRM functionalities.
Query Quashing
- Reviewed and Optimized Database Queries: Eliminated unnecessary calls, ensuring efficient data retrieval for both core WordPress and custom CRM functionalities.
- Reduced Loop-Based Queries: Optimized queries to avoid fetching the same data repeatedly, especially in loops within the CRM.
Caching Champion
- Implemented Object Caching (Memcached): Stored frequently accessed CRM data in memory for faster retrieval, significantly reducing server load and improving response times.
Page-by-Page Precision
- Analyzed User Interactions and Data Flow: Identified bottlenecks in specific CRM functionalities like lead management, deal tracking, and reports.
- Implemented Targeted Optimizations: Leveraged New Relic to monitor performance and implement targeted optimizations, including reducing active New Relic hooks and caching their responses.
Future-Proofing
- Identified Opportunities for Background Task Processing: Scheduled non-critical CRM tasks to run in the background, preventing them from impacting user experience.
- Planned for Database Cleanup: Scheduled regular maintenance to remove unnecessary data and optimize database performance over time.
Solution
To address the client’s performance issues, we executed a comprehensive optimization strategy focused on enhancing the WordPress admin panel. By streamlining plugins, optimizing database queries, and implementing effective caching solutions, we transformed their sluggish backend into a fast, responsive, and efficient system. Our targeted optimizations improved CRM functionality, reduced server load, and provided a smoother user experience, ultimately boosting productivity and supporting the client’s business goals.
3x Faster Admin Panel
Tasks that once took minutes now zipped by in seconds, boosting team productivity and morale.
Enhanced CRM User Experience
A smoother, more responsive CRM empowered efficient customer relationship management.
Potential Website Performance Boost
Optimized backend processes likely contributed to a faster overall website experience for users.
“Qrolic Technologies is an exclusive WordPress agency that collaborates with high-traffic, eCommerce, and publishing websites. Our primary focus lies in delivering tailored WordPress solutions, encompassing services such as WordPress migration, custom plugin development, custom theme development, and WordPress maintenance.”
Result
Our targeted solutions delivered transformative results for the client:
- 3x Faster Admin Panel: Tasks that once took minutes now zipped by in seconds, boosting team productivity and morale.
- Enhanced CRM User Experience: A smoother, more responsive CRM empowered efficient customer relationship management.
- Potential Website Performance Boost: Optimized backend processes likely contributed to a faster overall website experience for users.
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Conclusion/Future Scope
Optimizing your WordPress admin panel and custom CRM isn’t just about aesthetics; it’s an investment in your team’s productivity, customer service efficiency, and ultimately, your business success. By addressing common bottlenecks and implementing strategic optimizations, you can unlock a world of benefits, just like our client did.
Future Scope:
To ensure long-term performance improvements, we recommend ongoing monitoring and regular optimizations:
Continuous Performance Monitoring: Utilize tools like New Relic for ongoing performance insights.
Scheduled Maintenance: Regular database cleanups and updates to maintain optimal performance.
Scalability Planning: Prepare for future growth with scalable solutions to handle increasing data and user loads.
Ready to ditch the lag and embrace a lightning-fast WordPress experience? Contact Qrolic Technologies today for a free consultation. We’ll help you diagnose your backend woes and prescribe a personalized optimization plan to get your WordPress running at peak performance. Remember, a faster backend translates to a happier team, more engaged customers, and a thriving business. Let’s optimize your WordPress together!
