They Teach Behavioural Change. We Built a Website That Reflects It.
MBM is known for its award-winning soft skills training and Sticky Learning® methodology — a bold brand helping businesses foster meaningful behaviour change. But their old website? It fell short of reflecting their expertise. With confusing navigation, weak UI, and performance issues, the user journey lacked clarity and impact.
So, we rebuilt the entire experience — faster, smarter, and designed for trust, conversion, and business growth.
✦ Our Approach :
- ﹣ User-first UI with mega-menu navigation
- ﹣ Clear brand messaging and emotional positioning
- ﹣ Dynamic templates for product list, single product, checkout, soft skills training, and evaluation pages
- ﹣ Bold, consistent design language with strong visual hierarchy
- ﹣ Optimized for mobile responsiveness, speed, and SEO
✦ Built With :
The Challenge
MBM’s previous website failed to mirror their high-impact training model. Users were met with:
- Confusing navigation and disjointed structure
- Weak brand voice and dated interface
- Outdated visual identity
- Slow performance and low conversion rates
- Not optimized for mobile
- Persistent caching issues causing broken layouts and load delays.
Project Goals
- Highlight MBM’s unique value: Sticky Learning®
- Build modern, user-friendly pages to enhance the customer experience
- Showcase services, results, and social proof effectively
- Deliver a fast-loading, SEO-friendly, scalable website
Discovery & Strategy
We focused on deeply understanding MBM’s audience — from HR professionals to team leads and learning managers — to create a website that speaks directly to their needs.
- Mapped user journeys and frustrations
- Audited competitors for content and messaging gaps
- Identified navigation barriers and trust issues
- Crafted a content structure based on clarity and evidence
The Design Thinking – UI/UX Process:
Visual Language : Confidence and clarity were our guiding principles.
The system we designed was built to feel:
- Strong – to reflect their industry leadership
- Simple – to guide users without distraction
- Professional – to echo their training quality and standards
Our Solution:
✦ Design That Reflects MBM’s Personality
We repositioned MBM’s digital presence to better reflect their brand values of boldness, clarity, and transformation.
- Mega-menu for seamless content discovery
- Consistent use of brand visuals — especially their signature purple #AC3C72
- Visual elements like iconography and taglines support their Sticky Learning® model
- A homepage and key pages that immediately communicate their purpose
Experience That Converts
We designed every section of the website to drive user action and build trust:
- Sticky Learning® highlighted from the start
- Each course page designed for decision-making
- Trust elements like awards, testimonials, and results featured prominently
- Clean mobile-first layout with performance in focus
Development – Built for Speed & Simplicity
To ensure complete flexibility in design, we extended WPBakery with custom code — allowing MBM full control while maintaining a smooth UI/UX experience.
- Lightweight, SEO-optimized custom child theme
- Responsive and fast-loading on all devices
- Easily editable content for their internal team
- Scalable structure built for long-term publishing needs
The Result:
MBM’s new site is more than a brochure — it’s a powerful digital tool that supports their training programs and drives real leads.
- ⚡ Fast & Mobile-First
- 🔍 Clear & Confident Brand Voice
- 🚀 Built to Educate and Convert
- 🎯 Data-Driven User Experience
- 🔐 Flexible, Scalable, and SEO-Ready
Case Study Gallery:
Client: Making Business Matter (MBM)
Industry: Soft Skills Training & Behavioural Change
Service we provided: UI/UX Design ⋅ Website Design & Development ⋅ SEO Optimisation
