They Taught Behavioural Change. We Built a Website That Embodies It.
MBM had an impressive reputation — award-winning soft skills training, a unique Sticky Learning® methodology, and a bold, professional voice in the industry.But their website? It didn’t walk the talk. It was slow, confusing, and missing the structure needed to reflect their value. So we rebuilt it — clearer, faster, and built for business growth.
✦ Our Approach :
- ﹣ Modern, user-first UI with mega-menu navigation
- ﹣ Clear brand messaging and emotional positioning
- ﹣ Dynamic course pages with trust-building proof
- ﹣ Consistent branding with bold visuals and strong hierarchy
- ﹣ Optimized for mobile, speed, and SEO
✦ Built With :
The Challenge
When MBM came to us, they were clear: the current website wasn’t doing justice to the impact they create.
It was outdated, poorly structured, and not optimized for how users explore training or trust digital content. Over time, this diluted their message and hurt lead generation.
- Confusing Navigationted Design
- Weak Brand Messaging
- Outdated Visual Identity
- Low Conversions
- Not Mobile-Optimized
Project Goals
- Create a bold, conversion-driven website
- Clarify MBM’s unique value: Sticky Learning®
- Showcase courses, results, and client proof effectively
- Deliver a fast, SEO-ready platform that drives business
Discovery & Strategy
We dug deep to understand MBM’s audience: HR teams, learning managers, and leadership teams looking for real behaviour change — not just box-ticking training.
- Mapped user journeys and pain points
- Audited competitor positioning and messaging gaps
- Identified conversion blockers and navigation issues
- Built a new content structure focused on clarity and proof
✦ The Design Thinking – UI/UX Process:
Visual Language : We designed for clarity and confidence. The visual system we developed aimed to feel:
- Strong (like their work)
- Simple (like their process)
- Professional (like their standards)
Our Solution:
✦ Design That Reflects MBM’s Personality
We reimagined the brand’s online presence around professionalism, clarity, and boldness.
- Mega-menu navigation for easy content discovery
- Consistent use of brand visuals: purple circle, tagline, and iconography
- A homepage that instantly communicates MBM’s purpose
✦ Experience That Converts
The website was redesigned with one thing in mind — lead generation.
- Sticky Learning® highlighted from the start
- Each course page designed for decision-making
- Trust elements like awards, testimonials, and results featured prominently
- Clean mobile-first layout with performance in focus
✦Development – Built for Speed & Simplicity
We developed a custom wordpress theme that gives the MBM team full control.
- Lightweight and SEO-optimized
- Responsive across all devices
- Easy to update internally
- Built for scale and ongoing content publishing
The Result:
The new website is no longer just an online brochure — it’s a lead-generating asset that reflects MBM’s values and training expertise.
- Fast & Mobile-First
- Clear & Confident Brand Voice
- Built to Educate and Convert
Case Study Gallery:
Client: Making Business Matter (MBM)
Industry: Soft Skills Training & Behavioural Change
Service we provided: UI/UX Design ⋅ Website Design & Development ⋅ SEO Optimisation
