They Needed a Better Website. We Built One That Works
✦ Active Steel Forge’s old website was slow, outdated, and not ranking well. We rebuilt it from the ground up — fast, SEO-friendly, and beautifully designed.
✦ Our Approach :
﹣ Clean, modern UI/UX design
﹣ Developed on WordPress for easy updates
﹣ Boosted performance and SEO scores
﹣ Made it mobile-first and accessible
﹣ Streamlined content structure
✦ Built With :
Client: Active Steel Forge
Industry: Industrial Forging & Manufacturing
Service we provided: UI/UX Design ⋅ Website Design & Development ⋅ SEO Optimisation
The Challenge
✦ When we first met the team at Active Steel Forge, it was clear they were leaders in their field — years of experience, unmatched precision, and a strong manufacturing legacy.
✦ But their online presence didn’t reflect their true strength.
The existing website was outdated, confusing, and lacked any emotional or functional value. Visitors had no clear idea about their services, product strength, or reputation.
╳ Slow & Outdated Design
╳ Low SEO Performance
╳ No Clear Messaging
╳ Not Mobile-Friendly
╳ Hard to Manage Internally
✦ We saw an opportunity not just to redesign their website, but to reshape their brand presence in the digital space.
Project Goals
✦ Create a clean, modern, and responsive website
✦ Design a user-first journey to highlight services and capabilities
✦ Improve SEO and technical performance
✦ Deliver a platform that Active Steel Forge team can manage independently
Discovery & Strategy
✦ We began with deep listening and strategy.
✦ Through multiple rounds of discussion and research, we:
- Mapped their target users: procurement heads, engineers, B2B buyers
- Audited competitors and positioning
- Identified trust gaps and UX pain points
- Defined a content and interaction strategy
✦ The Design Thinking – UI/UX Process:
Visual Language : We designed for clarity and confidence. The visual system we developed aimed to feel:
- Strong (like their work)
- Simple (like their process)
- Professional (like their standards)
Our Solution:
✦ Design That Speaks Strength
We started with strategy — wireframes, user flow, and content clarity.
Then built a bold visual identity:
- Mapped their target users: procurement heads, engineers, B2B buyers
- Audited competitors and positioning
- Identified trust gaps and UX pain points
- Defined a content and interaction strategy
✦ User Experience That Converts
We simplified the site structure to guide users with purpose:
- Clear homepage value props
- Category-based navigation
- Highlighted certifications & manufacturing capabilities
- Mobile-first experience with clean CTAs
/
✦ Development – Built for Performance & Scale
We brought the design to life with a custom WordPress theme that’s fast, scalable, and secure.
- Fully responsive on mobile, tablet, and desktop
- Optimized for SEO and speed
- Easy-to-manage backend
- Lightweight and performance-driven structure
The Result:
The new website reflects the power, precision, and professionalism of Active Steel Forge — and it performs just as well as their machines.
- Fast & Responsive
- Lead-Ready & Search Optimized
- Modern, Professional Digital Identity
Bring Your Vision to Life with a High-Performing Website
Your website should work for you, not against you. If it’s slow, outdated, or not bringing results, it’s time for a change.
Trusted by Leading Brands
Tell us about your project
By submitting this form you agree to our Privacy Policy*
