We Transformed a Cluttered Site Into a Modern, Growth-Ready Product Platform
Tatpar Products, known for their high-quality kitchen and restaurant appliances, had a basic theme-driven website that didn’t represent their innovation or product strength. Navigation was clunky, visuals lacked depth, and their brand story was nowhere to be found.
They turned to us to redesign their entire digital presence — and we delivered a clean, scalable website that elevates their product line and proudly highlights their “Made in India” legacy.
✦ Our Approach :
- ﹣ Rebuilt the UI from scratch with clean layouts and structured visual hierarchy
- ﹣ Prioritized their flagship products like the AOM-102 oil press and Chili Cutters
- ﹣ Created a category-wise product navigation for seamless exploration
- ﹣ Designed responsive layouts for mobile-first audiences
- ﹣ Added visual storytelling elements that build trust with new and returning buyers
✦ Built With :
The Challenge
Tatpar’s old website had outlived its usefulness:
- A generic theme with no unique brand elements
- No storytelling, poor visuals, and missing product specifications
- Cluttered product list with no clear categorization
- Not optimized for mobile — hurting usability and conversions
- No clear paths for dealer inquiries, product highlights, or customer support
Project Goals
- Redesign the website to match Tatpar’s professional reputation
- Clearly present product visuals, specs, and use-cases
- Create a structured, category-first product browsing experience
- Highlight trust-building elements: testimonials, support, and Made in India value
- Lay the foundation for future growth — dealers, blogs, contact forms, etc.
Discovery & Strategy
We conducted a detailed UX audit and aligned with Tatpar’s team on key priorities:
- Identified Mini Oil Press Machines and Chili Cutters as key conversion drivers
- Created a category-first structure: Oil Presses, Vegetable Cutters, Dough Kneaders, and more
- Designed essential supporting pages: Home, Blog, Product Listing, Product Single, Dealer Form, About, Contact
- Mapped user journeys for both direct buyers and potential distributors
The Design Thinking – UI/UX Process:
- 🔧 Strong — just like Tatpar’s industrial-grade machines
- ✨ Simple — with smooth flows and intuitive navigationProfessional (like their standards)
- 🧩 Professional — polished to reflect their legacy and ambition
Our Solution:
✦ A Product Website That Builds Trust & Drives Sales
- Modern homepage with bold banners and clear product highlights
- CTAs placed smartly to drive user action and inquiries
- “Why Tatpar?” section to showcase experience, support, and uniqueness
- Dealer and distributor form for expanding B2B network
Designed for Performance and Growth
- Fully responsive, optimized for all screen sizes
- Speed-focused development using lightweight structures
- WooCommerce-powered product catalog with easy management
- WhatsApp and Chat integration for real-time assistance
- SEO-optimized structure with product-rich metadata
The Result:
The new website doesn’t just look good — it delivers results. Tatpar now has a reliable, scalable digital storefront that supports both B2C and B2B growth.
- Modern, Product-First Experience
- Mobile-Optimized and Fast
- Intuitive Navigation Across All Devices
- Lead-Ready and SEO-Optimized
- Reinforces “Proudly Made in India” Values
Visit tatparproducts.com
Case Study Gallery:
Client: Tatpar Products
Industry: Kitchen & Restaurant Equipment Manufacturing
Service we provided: Website Redesign ⋅ UI/UX Strategy ⋅ Product Catalog Design ⋅ Mobile Optimization ⋅ SEO Readiness
