We Transformed It Into a Modern, Scalable Product Website.
✦ Tatpar Products, a trusted name in kitchen and restaurant appliances, had a basic theme-based website that didn’t reflect the quality or innovation of their machines.
The site lacked visual appeal, was hard to navigate, and didn’t do justice to their powerful product lineup.
They approached us to completely redesign their website — and we delivered a high-performing, product-focused platform that proudly showcases their “Made in India” strength.
✦ Our Approach :
﹣ Reimagined the website with a clean, professional, and scalable UI
﹣ Highlighted flagship products like the AOM-102 oil press and chili cutters
﹣ Designed a category-driven product layout for easy exploration
﹣ Implemented mobile-first responsive design for a seamless experience
﹣ Reinforced their brand with strong visual storytelling and trust elements
✦ Built With :
Client: Tatpar Products
Industry: Kitchen & Restaurant Equipment Manufacturing
Service we provided: Website Redesign ⋅ UI/UX Strategy ⋅ Product Catalog Design ⋅ Mobile Optimization ⋅ SEO Readiness
The Challenge
Tatpar’s old website was:
✦ Outdated and generic with a basic theme layout
✦ Lacked product storytelling or visual depth
✦ Hard to navigate, with cluttered categories and no hierarchy
✦ Not mobile optimized, affecting usability and conversions
✦ Not reflective of the quality or innovation of their machine
Project Goals
✦ Redesign the website to match their product quality and brand
✦ Present each product with clear visuals, specs, and benefits
✦ Introduce a structured category-wise product browsing system
✦ Build trust with customers through testimonials, support, and made-in-India values
✦ Create a platform they can grow with — dealers, blogs, and more
Discovery & Strategy
✦ We analyzed competitor product sites and aligned with Tatpar’s internal team to define a strategy:
- Prioritized Mini Oil Press Machines and Chili Cutters as hero products
- Created distinct categories: Oil Press, Vegetable Cutters, Dough Kneaders, etc.
- Simplified the structure for “Become a Dealer,” “About Us,” and “Contact”
- Simplified the structure for “Become a Dealer,” “About Us,” and “Contact”
✦ The Design Thinking – UI/UX Process:
Visual Language : We designed for clarity and confidence. The visual system we developed aimed to feel:
- Strong (like their work)
- Simple (like their process)
- Professional (like their standards)
Our Solution:
✦ A Product Website That Builds Trust & Drives Sales
- Clean homepage with bold visuals and focused CTAs
- Highlighted top-rated products like the AOM-102 oil press machine
- Features like “Why Tatpar?” build confidence with customers
- Support for dealers and distributors through a dedicated partner page
- Made-in-India values reinforced with visual identity and messaging
✦ Designed for Performance and Growth
- Fully responsive design – fast, clean, and SEO-friendly
- Optimized product descriptions, visuals, and page speed
- Easy backend structure for Tatpar’s team to add or update products
- Chat and WhatsApp integration for real-time inquiries
✦ Development – Built for Performance & Scale
We brought the design to life with a custom WordPress theme that’s fast, scalable, and secure.
- Fully responsive on mobile, tablet, and desktop
- Optimized for SEO and speed
- Easy-to-manage backend
- Lightweight and performance-driven structure
The Result:
A sleek, functional website that elevates Tatpar’s brand and opens doors for national dealer partnerships.
- Modern and branded product-first design
- Lead-Ready & Search OptimizedMobile-optimized and responsive
- Modern, Professional Digital IdentityIntuitive navigation and user experience
- Intuitive navigation and user experience
- Reinforces “Proudly Made in India” values
Need a Website Makeover?
Bring Your Vision to Life with a High-Performing Website
Your website should work for you, not against you. If it’s slow, outdated, or not bringing results, it’s time for a change.
