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Designing a Smarter Website for India’s Leading Bike-Sharing Brand

Designed-for-a-Smoother-Ride-–-Chartered-Bike-Case-Study-Featured-Image
Designed-for-a-Smoother-Ride-–-Chartered-Bike-Case-Study-Featured-Image

A Fast-Paced Service Needed a Fast, Functional Website

Chartered Bike is revolutionizing city travel with its public bike-sharing system. But their digital presence didn’t match their smart, efficient service. That’s where we came in — Qrolic Technologies redesigned and developed a modern, high-performance website to reflect their innovation.

Our Approach :

  • ﹣ Clean, modern UI/UX design
  • ﹣ Developed on wordpress for easy updates
  • ﹣ City-specific booking & info architecture
  • ﹣ Optimized for SEO and load speed
  • ﹣ Focused on user journeys and mobile-first experience

Built With :

The Challenge

Chartered Bike offers a smart and sustainable alternative for urban commute. However, their website was not keeping up with their service quality.

It lacked clarity, mobile responsiveness, and was difficult for users to navigate or book rides.

  • Outdated UI & complex navigation
  • No city-wise content hierarchy
  • Slow load times & poor SEO
  • Low engagement from mobile users
  • Hard to manage content and updates

We partnered with their team to build a website that’s as smooth and efficient as their rides.

Project Goals

  1. Create a user-friendly website that reflects a modern mobility brand
  2. Highlight key services, locations, and subscriptions clearly
  3. Improve performance, SEO, and responsiveness
  4. Enable city-wise dynamic content and booking integration
  5. Deliver a backend that’s easy for their internal team to manage

Discovery & Strategy

We kicked off with strategy workshops and technical audits to understand:

  1. Target users (commuters, students, tourists)
  2. Use-cases by city (Bhopal, Ranchi, etc.)
  3. Pain points in the old booking/user flow
  4. Content gaps and UX friction

This helped us plan a scalable, mobile-first structure for their growing user base.

✦ Design That Feels Smart

We created a visual language that reflected movement, ease, and sustainability:

  • Bright colors & clean layouts
  • Easy navigation with clear CTAs
  • Modular content blocks for cities, pricing, FAQs, and more

Every section was designed to guide users — from first-time visitors to repeat subscribers.

Our Solution:

✦ Streamlined User Experience

We rebuilt the website flow from the ground up:

  1. Location-wise service details
  2. Subscription & ride booking callouts
  3. Sticky navigation for faster actions
  4. Integrated support/contact flows
  5. Optimized for both desktop and mobile users

✦ Development – Built to Scale and Perform

We delivered a custom WordPress solution that’s fast, scalable, and easy to update:

  • Fully responsive for all screens
  • Built-in modules for adding cities or stations
  • SEO-optimized structure and meta content
  • Lightweight, clean code for speed and performance

The Result:

Chartered Bike’s new website now matches the speed and intelligence of their transport network:

  • Faster Page Loads
  • Improved SEO & Discoverability
  • Higher Engagement & Ride Bookings
  • Easy Updates & Dynamic City Sections
  • Scalable for New Locations & Features

Visit charteredbike.in

Need a Website Makeover?

Bring Your Vision to Life with a High-Performing Website

Your website should work for you, not against you. If it’s slow, outdated, or not bringing results, it’s time for a change.

    Ready to kickstart your project?

    Just a few quick details, and we’ll get back to you with the perfect digital solution—tailored to your business and industry.




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    Let’s talk about your dream project?

    Schedule a free project consultation with one of our solutions architects today!

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