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Building India’s Leading EV Learning Platform from Scratch: The GrowOwn Success Story

growown-case-study
growown-case-study

They Had a Vision to Revolutionize EV Learning. We Built the Platform to Make It Happen.

GrowOwn approached us with an ambitious goal: to become India’s leading EV education provider — bridging skill gaps through hands-on, flexible courses, and industry-aligned training. But they were starting from scratch.


They needed more than a website. They needed a scalable digital platform that reflected their credibility, supported course delivery, and built trust across learners, employers, and institutes.

Our Approach :

  • ﹣ Created a modern, mobile-first UI aligned with EV innovation and future mobility
  • ﹣ Built a custom Gutenberg block-based theme using wordpress
  • ﹣ Designed an intuitive course discovery flow supporting online, offline, and hybrid formats
  • ﹣ Developed pages to highlight industry partnerships, certifications, and student outcomes
  • ﹣ Structured the backend for easy updates and long-term scalability

Built With :

The Challenge

As a brand-new initiative, GrowOwn needed a strong digital foundation from the ground up.

  • A digital-first identity to introduce their vision and mission
  • Clarity in showcasing multiple training formats and certification paths
  • Trust-building content to convince students, partners, and institutions
  • Intuitive navigation tailored for multiple audiences — learners, employers, educators
  • Scalable architecture ready to grow with India’s evolving EV education ecosystem
  • After testing LMS plugins, we transitioned to custom-built course functionality

Project Goals

  1. Build a fast, mobile-friendly, and responsive site from scratch
  2. Enable seamless journeys for discovering and enrolling in courses
  3. Emphasize GrowOwn’s hands-on training and industry relevance
  4. Showcase collaborations with leading EV brands and institutes
  5. Ensure the site follows SEO best practices to build long-term organic traffic

Discovery & Strategy

We collaborated closely with the GrowOwn team to align with their educational mission, user segments, and content strategy.

  1. Identified and prioritized audience segments: students, EV professionals, hiring managers
  2. Clarified key messaging around practical training, expert-led sessions, and job pathways
  3. Structured navigation around high-intent pages: Courses, Jobs, About, News, Contact
  4. Created a content hierarchy optimized for education-based conversion flows

The Design Thinking – UI/UX Process:

Visual Language : Designed for clarity, simplicity, and forward-thinking energy.

  • Strong – to reflect websites in India’s EV learning landscape
  • Simple – to simplify complex course discovery and navigation
  • Professional – to echo institutional credibility and high educational standards

Our Solution:

A Learning Platform Built for Growth

We delivered a clean, future-proof web experience that supports GrowOwn’s education mission and lead generation goals.

  1. Clear hero messaging: “Launch Your EV Career with Expert Training”
  2. Well-structured header/footer and mega-menu for intuitive navigation
  3. Dynamic course pages showcasing formats, certifications, and outcomes
  4. Visual storytelling through icons, institute logos, and testimonial placements
  5. Built-in flexibility to scale as new training categories or partners are added

Mobile-First & Performance Optimized

  • Fully responsive design for phones, tablets, and desktops
  • Fast-loading, lightweight structure for India’s variable connectivity
  • Secure and easy-to-manage backend for content and course updates
  • Custom-coded Gutenberg blocks for performance and flexibility
  • Built-in security layers to protect course data and learner information

Development – Built for Performance & Scale

We engineered a scalable WordPress platform using custom Gutenberg blocks tailored for an evolving EV training brand.

  • Seamless course discovery and enrollment
  • Certificate issuance and post-course follow-up flow
  • Optimized for SEO performance and content indexing
  • Modular backend enables the team to create new blocks and layouts as needed
  • Lightweight, fast architecture to support future feature rollouts.

The Result:

GrowOwn now has a digital home that reflects its bold mission and delivers value to students, partners, and the EV ecosystem.

  • ⚡ Modern, Scalable UI & UX
  • 🔍 Simplified Course Discovery
  • 📈 Built for Speed and SEO
  • 🤝 Stronger Brand Trust & Credibility
  • 🔐 Custom Admin Tools for Scale

Visit growown.org

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