They Needed a Digital Identity. We Forged One That Builds Trust
Akshar Steel had no website. Despite being authorized dealers of top steel brands like JSW, ISMT, and SAIL, their presence was purely offline. That meant lost visibility, no lead funnel, and zero online trust.
We gave them a brand-new website — professional, informative, lead-ready, and SEO-optimized to scale with their business.
✦ Our Approach :
- ﹣ Developed a clean, performance-oriented website layout with a focus on usability
- ﹣ Incorporated trust-building elements — products, services, and key highlights
- ﹣ Built on a scalable wordpress framework for easy internal content management
- ﹣ Prioritized speed and responsiveness for seamless experience across devices
- ﹣Structured content to clearly communicate value propositions to stakeholders
- ﹣Used modular design for flexible growth and future content expansion
✦ Built With :
Gutenberg Custom block theme (WordPress) + Figma(UI/UX)
The Challenge
Akshar Steel is a key supplier of premium steel products across India. They deal with top-tier clients and offer industry-certified steel.
But until now, they didn’t have an official digital face.
- No existing website
- No online lead capture system
- No SEO or mobile presence
- No clarity on services or products
- No way to validate their credibility online
They approached us after seeing our work for Active Steel Forge and said,
“We want to be seen as serious, trustworthy, and professional — just like that.”
Project Goals
- Create a brand-new, professional website from scratch
- Communicate their dealer authority and product categories
- Build instant trust through layout, content, and badges
- Improve discoverability and search performance
- Make it easy to update and manage internally
Discovery & Strategy
Our discovery process was focused on clarity, trust, and business impact.
- Understood their client base: builders, fabricators, manufacturers
- Mapped the key steel products and specifications
- Defined lead triggers: Products and forms.
- Crafted a journey that feels solid and reliable — like steel
This helped us create a sitemap and design framework that is scalable, impactful, and human-centered.
The Design Thinking – UI/UX Process:
We crafted a visual system rooted in clarity and industrial trust, with every design decision reinforcing Akshar Steel’s core values:
- Strength — Reflects the durability and reliability of their premium steel products
- Clarity — Presents information simply and directly for easy understanding
- Credibility — Emphasizes certifications, trusted brand associations, and professional tone
- Confidence — Builds trust through bold typography, clean layout, and structured content
Our Solution:
✦ Design That Builds Confidence
We crafted a clean layout, consistent with industrial seriousness and B2B clarity:
- Strong sections with positioning and trust badges
- Clear “Why Choose Us” section for instant credibility
- Simple navigation for dealers, products, and contact
- Bold CTAs like “Download Brochure” and “Request a Quote”
✦ UX That Speaks to Buyers
We made it intuitive for every visitor:
- Dedicated sections for dealers and certifications
- Easy-to-use contact form and direct contact info
- Mobile-first responsiveness for site-on-the-go access
Development – Solid from the Inside Out
We built the site using a custom lightweight WordPress guternberg block theme for performance and ease:
- Fast loading, clean code, SEO-optimized
- Secure and scalable WordPress backend
- Fully responsive across devices
- Optimized structure for product and brand discoverability
The Result:
Akshar Steel now has a modern, trust-focused website that helps them do what they do best — supply premium steel, now with digital confidence.
- First-ever digital presence
- Clear, professional identity
- Search-ready foundation
- Lead generation through brochure & contact
- Seamless user experience
“Now clients take us seriously the moment they open our site. The design speaks exactly what we do — premium, fast, reliable.”
— Akshar Steel Team
Visit the site: aksharsteel.in
Case Study Gallery:
Client: Akshar Steel
Industry: Steel Distribution (Construction & Industrial Supply)
Service we provided: Service we provided: UI/UX Design ⋅ Website Design & Development ⋅ SEO Optimisation
