We Crafted a Premium Digital Experience That Matches OAKA’s Luxury Flooring Standards
OAKA Floors, a premium luxury vinyl flooring brand, needed a website that matched their high-quality products. Their existing digital presence didn’t showcase the sophisticated engineering and elegant design of their rigid vinyl floors.
We designed and developed a stunning, product-focused website that highlights OAKA’s technical innovation and positions them as the premium choice for luxury vinyl flooring in the market.
✦ Our Approach :
- ﹣ Created a sophisticated UI that reflects luxury and technical excellence
- ﹣ Showcased their unique 7-layer rigid vinyl construction with interactive visuals
- ﹣ Built comprehensive product collections: Straight, Herringbone, and Accessories
- ﹣ Developed responsive layouts optimized for designers and homeowners
- ﹣ Highlighted key benefits: waterproof, pet-friendly, easy installation, and noise reduction
✦ Built With :
The Challenge
OAKA’s premium flooring deserved a digital presence that matched their quality:
- No existing website to showcase their innovative 7-layer construction technology
- Need to educate customers about luxury vinyl flooring benefits and applications
- Complex product range requiring clear categorization and specifications
- Target multiple audiences: interior designers, architects, homeowners, and contractors
- Establish brand credibility in the competitive luxury flooring market
Project Goals
- Create a premium website that reflects OAKA’s luxury positioning
- Showcase technical innovation with interactive product visualization
- Build comprehensive product catalogs with detailed specifications
- Target multiple customer segments with tailored messaging
- Establish OAKA as a trusted luxury flooring brand
Discovery & Strategy
We conducted comprehensive market research and developed a strategic approach:
- Analyzed luxury flooring market and competitor positioning strategies
- Created detailed buyer personas: Interior Designers, Architects, Homeowners, Contractors
- Developed product structure: Straight Collection, Herringbone Patterns, Accessories Range
- Designed customer journey maps for each target audience segment
The Design Philosophy – Premium & Performance:
- 💎 Luxurious — elegant design that matches premium product quality
- ⚡ Technical — showcasing innovative 7-layer construction technology
- 🎯 Targeted — tailored experiences for different customer segments
Our Solution:
✦ A Premium Flooring Website That Elevates the Brand
- Interactive layer-by-layer product visualization showing technical innovation
- Comprehensive benefit showcase: waterproof, pet-friendly, noise reduction
- Multi-segment targeting with dedicated sections for different audiences
- Instagram integration showcasing real installations and lifestyle imagery
Built for Luxury & Functionality
- Elegant, mobile-first responsive design optimized for all devices
- High-performance loading with optimized image delivery
- Advanced product filtering and collection browsing system
- Social media integration with Instagram feed showcase
- SEO-optimized structure for luxury flooring keywords
The Result:
The new OAKA website successfully positions the brand as a premium luxury flooring choice, showcasing technical innovation while maintaining elegant design aesthetics.
- Premium Brand Positioning Established
- Interactive Technical Innovation Showcase
- Multi-Segment Customer Targeting
- Mobile-First Luxury Experience
- Comprehensive Product Collection Display
Visit oakafloors.com
Case Study Gallery:
Client: OAKA Floors
Industry: Premium Luxury Vinyl Flooring
Service we provided: Website Design & Development ⋅ UI/UX Strategy ⋅ Product Visualization ⋅ Multi-Segment Targeting ⋅ Brand Positioning
