The Challenge: A Website That Couldn’t Keep Up
Active Steel Forge is a leading name in industrial forging, but their website didn’t reflect that. It was outdated, hard to navigate, and invisible to search engines. Mobile users struggled, the site loaded slowly, and potential clients weren’t converting.
They didn’t just need a new website — they needed a digital revamp that matched the precision of their forging expertise.
Our Mission
:
- Rebuild the digital presence from the ground up with three clear goals:
- Deliver a modern, fast, and responsive website
- Build a user-first experience that highlights ASF’s manufacturing capabilities
- Improve SEO visibility to bring in high-intent traffic
Discovery & Strategy
- Every great build starts with a blueprint.
- We kicked off with stakeholder interviews, competitor audits, and site analytics. From these insights, we mapped:
- Their core audiences: procurement heads, engineers, B2B buyers
- Trust gaps in the current user journey
- SEO and performance issues
- Brand voice: strong, technical, no-nonsense
- This formed the foundation of our design strategy.
UX & Design
We began with deep listening and strategy.
Inspired by ASF’s industrial expertise, we crafted a clean, bold design language.
Clear CTAs on every page to drive inquiry
Wireframed the entire site for a structured user journey
Built trust with certification highlights and project capabilities
Used dark steel tones paired with clean whites and bold typography
✦ The Design Thinking – UI/UX Process:
Visual Language : We designed for clarity and confidence. The visual system we developed aimed to feel:
- Strong (like their work)
- Simple (like their process)
- Professional (like their standards)
Development
We built a custom, lightweight WordPress website that’s easy to manage and blazing fast:
- SEO-optimized across all pages
- Mobile-first, fully responsive on all screens
- 95+ Google PageSpeed score
- Modular backend for effortless updates by ASF’s internal team
Results
The transformation wasn’t just visual. It delivered impact:
- 3x faster load time
- 80% improvement in SEO rankings
- 50% increase in form submissions
- Significantly improved mobile experience
Conclusion
The new Active Steel Forge website reflects the strength, precision, and professionalism of their brand — and sets a new benchmark in their industry.
- We didn’t just design a website.
- We forged a powerful digital identity.
Case Study Gallery:
Client: Active Steel Forge
Industry: Industrial Forging & Manufacturing
Platform: WordPress (Custom Theme)
Project Duration: 6 Weeks
Service we provided: UI/UX Design ⋅ Website Design & Development ⋅ SEO Optimisation
Bring Your Vision to Life with a High-Performing Website
Your website should work for you, not against you. If it’s slow, outdated, or not bringing results, it’s time for a change.
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Bring Your Vision to Life with a High-Performing Website
Your website should work for you, not against you. If it’s slow, outdated, or not bringing results, it’s time for a change.
Trusted by Leading Brands
Tell us about your project
By submitting this form you agree to our Privacy Policy*
