They Needed an Online Store That Matched Their Reputation. We Delivered One That Performs.
Yashika Industries is a trusted name in testing and measurement solutions. But their digital presence didn’t match their engineering excellence. We rebuilt their website as a robust e-commerce platform — clean, scalable, and sales-ready.
✦ Our Approach :
- ﹣ Clean, professional eCommerce UI/UX design
- ﹣ Built on wordpress + WooCommerce
- ﹣ SEO-optimized product pages
- ﹣ Fast, mobile-friendly experience
- ﹣ Simple backend for easy product management
✦ Built With :
The Challenge
Yashika Industries leads in the manufacturing of precision testing equipment. Their existing website lacked the structure, clarity, and performance needed for modern buyers.
- Outdated look & feel
- No product categorization or filtering
- Slow load time & poor mobile usability
- Lacked trust-building content
- No clear brand positioning
We saw this as more than a redesign — it was a digital transformation opportunity.
Project Goals
- Modernize the website with intuitive design
- Create a clean and scalable online shop
- Make navigation easy across dozens of SKUs
- Improve search performance and SEO
- Build trust through clarity, content, and UX
Discovery & Strategy
We started with research, interviews, and analysis.
- Mapped core buyers: QA managers, lab heads, engineers
- Reviewed product complexity & category logic
- Benchmarked competitors in the testing equipment space
- Defined ideal conversion journey
Designing the Experience
We crafted a visual and UX identity focused on precision, clarity, and trust.
- Organized category-wise structure (e.g., Transformers, Testers)
- Clean product cards with specs and CTAs
- Mobile-optimized shop & cart experience
- “Why Yashika” trust-building section
- Company story, policies, and support clearly communicated
Our Solution:
✦ Design That Speaks Strength
We started with strategy — wireframes, user flow, and content clarity.
Then built a bold visual identity:
- Mapped their target users: procurement heads, engineers, B2B buyers
- Audited competitors and positioning
- Identified trust gaps and UX pain points
- Defined a content and interaction strategy
Development & SEO
We built a high-performance WooCommerce store tailored for scalability and usability.
- Fully responsive across devices
- Product-level SEO with schema
- Fast loading, lightweight structure
- Easy-to-update backend
- Secure & GDPR-compliant
The Result:
Yashika’s new website positions them as a digital leader in their domain. Customers can now explore, trust, and purchase — all with confidence.
- Fast & Mobile-Ready
- Category-Based Product Browsing
- Clear Value Messaging
- SEO-Optimized Platform
- Built for Future Scale
Case Study Gallery:
Client: Yashika Industries
Industry: Test & Measurement Equipment Manufacturing
Service we provided: eCommerce Design ⋅ Website Development ⋅ SEO Optimization
