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Website Development Cost in Houston (2025 Pricing Guide)

Website Development Cost in Houston (2025 Pricing Guide)

Embarking on a journey to establish or enhance your digital footprint in Houston, the bustling heart of the energy industry and a rapidly growing tech hub, is an exciting prospect. As 2025 approaches, understanding the true investment behind a professional, impactful website is paramount. This isn’t just about code and pixels; it’s about building a digital storefront that stands tall amidst the city’s iconic skyscrapers, attracting your ideal customers whether they’re in the Galleria, the Energy Corridor, or across the globe.

Unraveling the Web Development Cost – The Core Factors

Think of website development like building a custom home in Houston. The final price tag isn’t just about the plot of land; it’s about the number of rooms, the quality of materials, the intricate design, and the expertise of the architects and builders. Similarly, several key factors profoundly influence the “Houston web design pricing” you’ll encounter.

What Type of Website Do You Need? (Purpose & Scope)

The fundamental purpose of your website dictates its complexity and, consequently, its cost.

  • Basic Brochure Websites (Informational): These are like a digital business card, perfect for small local businesses in neighborhoods like The Heights or Montrose. They typically feature 5-10 pages (Home, About Us, Services, Contact), showcasing essential information. Their primary goal is presence and credibility.
  • Small Business Websites (Service/Product Showcase): A step up, designed for businesses that need to elaborate on services, display portfolios, or integrate basic booking/inquiry forms. Think local Houston consultants, small law firms, or unique boutiques looking to capture the vibrant spirit of the city online.
  • E-commerce Websites (Online Storefronts): If you’re selling products – from custom cowboy boots made in Texas to software solutions for energy companies – an e-commerce site is essential. This involves product catalogs, shopping carts, secure payment gateways, order management, and potentially inventory tracking. The complexity scales with the number of products and desired features.
  • Custom Web Applications (Dynamic Solutions): These are tailor-made software solutions accessed via a web browser. Examples include customer portals, internal management systems for Houston’s sprawling medical center, complex booking platforms, or innovative tech startups building a unique service. These are highly complex and require extensive custom coding.
  • Enterprise-Level Websites (Large-Scale & Complex): Designed for corporations, universities, or large organizations with thousands of pages, multiple integrations, advanced security, and high traffic demands. These are often built with multiple teams and extensive project management.

Features & Functionality – The Digital Amenities

Just as a Houston home can range from modest to a mansion with every amenity, your website can be outfitted with a myriad of features. Each adds to the development time and cost.

  • Content Management System (CMS): A system like WordPress, Shopify, or custom solutions that allow you to manage your content easily. WordPress is often the go-to for many “affordable website development Houston” searches.
  • User Accounts & Profiles: For personalized experiences, like a membership site for a local Houston community group or a customer portal.
  • Search Functionality: Basic search is standard, but advanced filtering and faceted search (common on e-commerce sites) add significant cost.
  • Third-Party Integrations: Connecting your website to CRM systems (like Salesforce for Houston businesses), email marketing platforms (Mailchimp), payment gateways (Stripe, PayPal), or social media feeds.
  • Booking & Scheduling Systems: Essential for salons, clinics in the Medical Center, or service-based businesses.
  • Live Chat & Customer Support: Tools like chatbots or live chat widgets enhance user experience.
  • Interactive Elements: Quizzes, calculators, dynamic maps (useful for guiding visitors through Houston’s vastness), animations.
  • Advanced Security Features: Beyond basic SSL, features like multi-factor authentication, robust firewalls, and regular security audits, especially crucial for handling sensitive data.
  • Multilingual Support: For Houston’s incredibly diverse population, offering content in multiple languages can be a huge advantage.

Design Complexity & User Experience (UI/UX) – The Aesthetic & Intuition

A website’s appearance and how easy it is to navigate are crucial. A unique, intuitive design stands out like a well-designed building in the Houston skyline.

  • Template-Based Design: Using pre-made themes or templates. This is the most cost-effective option and can still look professional, particularly for “small business website Houston” needs.
  • Custom Design (Tailored UI/UX): Creating a unique visual identity from scratch. This involves detailed wireframing, mockups, and iterative design processes. It ensures your site perfectly reflects your brand and offers an unparalleled user experience, which is vital in a competitive market like Houston.
  • Responsive Design: Absolutely non-negotiable in 2025. Your website must look and function flawlessly on desktops, tablets, and smartphones. While standard now, ensuring flawless responsiveness across all devices still requires careful development.
  • Animations & Micro-interactions: Subtle visual cues that enhance engagement but add development time.

Content & Media – The Voice of Your Brand

What you say and how you say it matters. High-quality content is the cornerstone of an effective website.

  • Copywriting: Professional writers crafting engaging, SEO-friendly text that speaks to your Houston audience.
  • Photography & Videography: Original, high-resolution images and videos are far more impactful than generic stock photos. This is especially true for businesses showcasing physical products or services unique to Houston.
  • Graphic Design: Custom icons, infographics, and illustrations.

Ongoing Maintenance & Support – The Long-Term Investment

A website isn’t a “set it and forget it” asset. Like any property in Houston, it requires upkeep.

  • Hosting & Domain Registration: Annual costs for your website’s address and its home on the internet.
  • Security Updates & Backups: Protecting your site from threats and ensuring data recovery.
  • Software Updates: Keeping your CMS, plugins, and themes current.
  • Content Updates & SEO Optimization: Regularly adding new blog posts, updating product information, and refining content for search engines to maintain visibility in Houston’s crowded digital space.
  • Technical Support: Having someone available for troubleshooting or emergencies.

Average Website Development Costs in Houston (2025 Projections)

Based on the factors above, here’s a realistic breakdown of “Houston web design pricing” for 2025. These are broad ranges, as every project is unique, but they offer a solid starting point for budgeting.

Basic Brochure Websites: $2,500 – $7,000

  • What you get: 5-10 pages, clean design (often template-based), mobile-responsive, essential contact forms, basic SEO setup.
  • Ideal for: New “Houston local business website” owners, sole proprietors, independent contractors (e.g., local plumbers, electricians, barbershops, small art galleries in Sawyer Yards).
  • Considerations: Minimal custom features, focuses on establishing an online presence.

Small Business Websites: $7,000 – $20,000

  • What you get: 10-30 pages, semi-custom or custom design elements, advanced contact forms, potential for a simple blog, image galleries, basic SEO integration, possibly a CMS like WordPress for easy content updates.
  • Ideal for: Growing Houston businesses like consulting firms, boutique agencies, restaurants, healthcare clinics, or specialized service providers (e.g., a “professional website Houston” for a legal firm in downtown).
  • Considerations: Focus on lead generation, brand storytelling, and user engagement. May include integration with scheduling tools or CRM Lite.

E-commerce Websites: $15,000 – $70,000+

  • What you get: Robust product catalog (up to 100-500 products), secure payment gateway integration, shopping cart functionality, user accounts, order management, basic analytics, mobile-responsive, SEO-friendly structure.
  • Ideal for: Businesses selling products online, from local Houston artisans to growing retail chains looking to expand their reach beyond the city limits.
  • Considerations: The higher end of this range is for sites with extensive product counts (thousands), complex variations, advanced filtering, inventory management, subscription models, or integration with external ERP systems. Shopify, WooCommerce, or Magento are common platforms.

Custom Web Applications: $30,000 – $150,000+

  • What you get: Bespoke functionality built from the ground up to solve a specific business problem. This could be a complex CRM, a project management tool, an internal data dashboard for a Houston energy company, or a unique SaaS platform.
  • Ideal for: Startups with innovative ideas, medium to large enterprises needing specialized tools, or businesses seeking to automate complex internal processes.
  • Considerations: Requires extensive discovery, custom coding, multiple development cycles, and rigorous testing. “Custom web development Houston” in this category is a significant strategic investment.

Enterprise-Level Solutions: $70,000 – $500,000+

  • What you get: Highly complex, scalable, and secure platforms with thousands of pages, multiple integrations, sophisticated user roles, advanced analytics, robust security, and dedicated support.
  • Ideal for: Major corporations, universities, large government entities, or multinational organizations with significant digital infrastructure needs in Houston.
  • Considerations: Long development cycles, multiple phases, integration with legacy systems, high traffic demands, and stringent security requirements.

Important Note for 2025: These figures represent projected costs. Inflation, technological advancements, and the specific market dynamics within Houston (e.g., increased demand for AI-driven features) can slightly shift these numbers. Always get a detailed quote tailored to your specific project.

The “Houston Flavor” – Why Local Matters

Choosing a “web design agency Houston” or a local “Houston web developer” isn’t just about convenience; it offers distinct advantages in understanding the nuances of this vibrant metropolis.

Understanding the Houston Market & Its People

Houston is a melting pot of industries and cultures. From the oil and gas giants in the Energy Corridor to the burgeoning tech startup scene in EaDo, and the world-renowned Texas Medical Center, the city’s economic diversity is unparalleled. A local developer understands:

  • Local Demographics: Houston’s rich multicultural tapestry, its diverse neighborhoods, and unique consumer behaviors.
  • Industry-Specific Needs: The specific regulatory requirements for healthcare in the TMC, the emphasis on B2B relationships in energy, or the visual appeal needed for businesses in the arts and culture districts.
  • Local Competition: What your local rivals are doing online and how to stand out.
  • Houstonian Psychology: A web presence that resonates with the local pride, resilience, and forward-thinking spirit of Houstonians.

Networking and Collaboration in Space City

  • In-Person Meetings: While virtual meetings are standard, the ability to meet face-to-face, grab a coffee, or visit your developer’s office can foster stronger relationships and clearer communication. It’s about building trust, a key element in the Houston business community.
  • Local Referrals: A good “Houston digital agency” thrives on local word-of-mouth. Their reputation within the city’s business networks is a strong indicator of their quality.
  • Access to Local Talent Pool: Houston boasts a growing pool of skilled web development professionals, often graduates from local universities like the University of Houston, Rice, or Texas A&M, who are deeply ingrained in the local tech scene.

Houston’s competitive market means agencies and freelancers are constantly striving to offer value. This can lead to competitive pricing and innovative solutions. However, beware of overly low quotes; in a city where quality is often prioritized, you generally get what you pay for. A “web developer rates Houston” query will show a range, but quality often correlates with the mid to upper end.

Breaking Down the Development Process & Associated Costs

Understanding the phases of web development helps you appreciate where your investment goes. Each step is critical, like laying the foundation before framing the walls of your Houston dream home.

1. Discovery & Planning (5-15% of Total Cost)

  • What it involves: This crucial initial phase is all about understanding your business, goals, target audience in Houston, and functional requirements. It includes in-depth meetings, market research, competitor analysis (especially local Houston competitors), defining the website’s scope, creating a sitemap, and potentially wireframes.
  • Cost Drivers: The complexity of your vision, the number of stakeholders involved, and the depth of research required.
  • Why it’s vital: Prevents costly reworks later. A well-planned website is like navigating Houston with a clear GPS – you avoid getting lost on the 610 loop.

2. Design (UI/UX) (15-25% of Total Cost)

  • What it involves: Translating the planning into visual concepts. This includes creating user flows, wireframes (skeletal blueprints), mockups (visual representations), and prototypes. The focus is on intuitive navigation (UX – User Experience) and appealing aesthetics (UI – User Interface), ensuring your site resonates with your Houston audience.
  • Cost Drivers: Whether you opt for a custom design vs. a template, the number of unique page layouts, and the iteration cycles.
  • Why it’s vital: A beautiful, easy-to-use website makes a powerful first impression and encourages visitors to stay longer and engage.

3. Development (Front-end & Back-end) (30-50% of Total Cost)

  • What it involves: This is where the code is written.
    • Front-end Development: Building what users see and interact with (layout, buttons, images, animations). Technologies like HTML, CSS, JavaScript.
    • Back-end Development: Building the “engine room” that users don’t see (databases, server logic, integrations, security). Technologies like PHP, Python, Node.js, Ruby on Rails.
  • Cost Drivers: The complexity of features, custom integrations, chosen technology stack, and security requirements. “Custom web development Houston” projects will have a higher percentage here.
  • Why it’s vital: This is the core functionality that makes your website work. Without robust development, your website is just a pretty picture.

4. Content Creation & Upload (5-15% of Total Cost)

  • What it involves: Writing compelling, SEO-friendly copy for all pages, sourcing or creating high-quality images and videos, and organizing/uploading all this content onto the developed site.
  • Cost Drivers: Whether you provide content or need professional copywriting/photography/videography services, and the sheer volume of content.
  • Why it’s vital: Content is king. It informs, persuades, and engages your audience, and it’s what search engines like Google use to understand your site’s relevance for terms like “Houston SEO services.”

5. Testing & Quality Assurance (QA) (5-10% of Total Cost)

  • What it involves: Rigorous testing of every feature, link, form, and page across different browsers and devices (desktop, tablet, mobile). Checking for bugs, responsiveness, security vulnerabilities, and overall user experience.
  • Cost Drivers: The complexity of the website and the number of features requiring testing.
  • Why it’s vital: Ensures your website launches smoothly, without frustrating glitches, providing a seamless experience for every Houston visitor.

6. Deployment & Launch (2-5% of Total Cost)

  • What it involves: Transferring the website from the development environment to the live server, configuring domain names, setting up SSL certificates, and ensuring everything is live and accessible to the public.
  • Cost Drivers: Server configuration complexity, migration efforts.
  • Why it’s vital: The moment your digital doors open to the world.

7. Post-Launch Maintenance & Support (Ongoing Annual Cost)

  • What it involves: Regular software updates, security patches, backups, performance monitoring, technical support, and potentially content updates or minor feature enhancements.
  • Cost Drivers: The level of support required, website complexity, and chosen maintenance plan.
  • Why it’s vital: Essential for protecting your investment, keeping your site secure, fast, and relevant in the ever-evolving digital landscape. Expect this to be an ongoing “website maintenance cost Houston” item.

Key Considerations Beyond the Initial Price Tag

The sticker price for development is just the beginning. To truly budget for your “business website cost Houston,” you need to account for recurring and supplementary expenses.

Domain Registration & Hosting

  • Domain Name: Your website’s address (e.g., yourcompanyhouston.com). Typically $10-$20 per year.
  • Web Hosting: The “land” where your website lives. Costs vary widely:
    • Shared Hosting: $5-$20/month (good for basic sites).
    • VPS Hosting: $20-$80/month (for growing small businesses).
    • Dedicated/Cloud Hosting: $100-$500+/month (for high-traffic or complex sites).
    • Managed WordPress Hosting: Often includes premium features and support, $20-$100+/month.
    • Cost in 2025: Expect similar ranges, perhaps slightly higher due to increased data storage and security demands.

SSL Certificates (Secure Sockets Layer)

  • What it is: Encrypts data transferred between your website and visitors, essential for security and Google ranking.
  • Cost: Many hosting providers offer free SSL (Let’s Encrypt). Premium SSL certificates can range from $50-$200 per year for enhanced features or warranty.
  • Importance: Non-negotiable in 2025. Browsers mark non-SSL sites as “not secure,” deterring visitors.

Third-Party Software & Integrations

  • Examples: Premium plugins for WordPress (e.g., SEO plugins, e-commerce extensions), CRM subscriptions, email marketing services, analytics tools, stock photo subscriptions, premium fonts, specific API access.
  • Cost: Can range from free to hundreds or thousands per year, depending on your needs.
  • Importance: These tools can significantly enhance functionality and efficiency but must be budgeted for.

Search Engine Optimization (SEO) & Digital Marketing

Building a beautiful website is like opening a fantastic restaurant in Houston’s bustling downtown. If nobody knows it exists, it won’t succeed. SEO and marketing bring customers to your digital door.

  • Initial SEO Setup: Keyword research, on-page optimization, technical SEO (done during development). Often included in the development cost.
  • Ongoing SEO: Crucial for sustained visibility. This involves regular content creation (blogging), link building, monitoring analytics, and adapting to algorithm changes.
    • Cost: $500 – $5,000+ per month, depending on intensity and competition for your “Houston SEO services” keywords.
  • Paid Advertising (PPC): Google Ads, social media ads (targeting Houston demographics).
  • Social Media Marketing: Managing profiles, engaging with your audience.
  • Content Marketing: Regularly publishing valuable articles, videos, and guides.
  • Importance: Drives traffic, leads, and sales. This is a continuous investment, not a one-time fee.

Updates, Security & Bug Fixes

  • Software Updates: Keeping your CMS (WordPress, etc.), themes, and plugins updated.
  • Security Monitoring: Protecting against hacks and malware.
  • Bug Fixes: Addressing any issues that arise post-launch.
  • Cost: Often part of a “website maintenance cost Houston” plan, typically $100-$500+ per month or an hourly rate for ad-hoc work.
  • Importance: Neglecting maintenance can lead to security breaches, downtime, and a poor user experience, undermining your investment.

Strategies to Optimize Your Website Development Budget in Houston

While quality is paramount, there are smart ways to get the most value for your investment without compromising your digital presence.

1. Prioritize Features for a Minimum Viable Product (MVP)

  • Focus on Essentials: Start with the core features that deliver immediate value and meet your primary goals. What is absolutely necessary for your target audience in Houston to understand and engage with your business?
  • Phased Development: Plan for future enhancements in subsequent phases. This allows you to launch faster, gather user feedback, and then invest more strategically. Don’t try to build the ultimate, everything-included website on day one.

2. Choose a Content Management System (CMS) Wisely

  • Leverage WordPress (or similar): For most small to medium businesses and even many e-commerce sites, a robust CMS like WordPress with a good theme and necessary plugins can significantly reduce custom development costs. It also empowers you to manage content internally without needing a developer for every small change.
  • Understand Platform Costs: Some platforms (like Shopify for e-commerce) have monthly fees in addition to development costs, but they simplify many technical aspects. Weigh these ongoing costs against initial development savings.

3. Provide Clear and Comprehensive Requirements

  • Do Your Homework: Before approaching developers, have a solid understanding of what you want your website to achieve. Gather examples of sites you like, list desired features, and clearly define your brand messaging.
  • Reduce Ambiguity: Vague requirements lead to scope creep and unexpected costs. A well-defined project scope allows developers to provide accurate quotes and stick to them. This saves time and money for both parties.

4. Leverage Open-Source Solutions Where Possible

  • Free as in Freedom: Open-source software (like WordPress itself, many plugins, or certain server technologies) offers a powerful, cost-effective foundation. You’re not paying for software licenses, only for customization and implementation.
  • Community Support: Open-source platforms often have vast communities, meaning resources, tutorials, and readily available solutions to common problems, potentially reducing long-term support costs.

5. Be Realistic About Your Content

  • Prepare Your Content: If you can provide well-written copy, high-quality images, and organized information upfront, you’ll reduce the time (and cost) the developer spends on content population.
  • Budget for Professional Content: If you don’t have the internal resources, budget for professional copywriting and photography. This is an investment that pays dividends in engagement and SEO. Don’t skimp on the message you’re sending to Houston and beyond.

Choosing the Right Houston Web Development Partner

Selecting a web development partner in Houston is a critical decision. It’s akin to choosing the right contractor for your home; you need someone reliable, skilled, and aligned with your vision.

1. Review Their Portfolio & Case Studies

  • Look for Relevance: Do their past projects align with the type of website you need? Have they worked with businesses in Houston’s unique industries (energy, healthcare, retail, tech)?
  • Quality & Design: Do their previous websites look modern, professional, and function well? Check for mobile responsiveness and user-friendliness.
  • Client Testimonials: What do their previous clients say about their experience, particularly regarding communication, meeting deadlines, and post-launch support? Look for testimonials from other Houston businesses.

2. Assess Their Communication Style

  • Clarity & Responsiveness: Do they communicate clearly, promptly, and in a way you understand (without excessive jargon)? Effective communication is the bedrock of a successful project.
  • Proactive vs. Reactive: Do they anticipate potential issues and offer solutions, or do they wait for problems to arise?
  • Transparency: Are they upfront about costs, timelines, and potential challenges?

3. Evaluate Technical Expertise & Stack

  • Relevant Skills: Do they have experience with the specific technologies (CMS, programming languages, frameworks) that are best suited for your project?
  • Future-Proofing: Do they consider scalability, security, and future maintenance in their development approach? A good “professional website Houston” should be built to last.
  • SEO Knowledge: Do they understand “Houston SEO services” and integrate best practices from the ground up, not as an afterthought?

4. Do They Understand Your Business Goals?

  • Beyond Code: A great web partner isn’t just a coder; they’re a strategic advisor. Do they ask questions about your business objectives, target audience, and how the website will contribute to your success in the Houston market?
  • Value-Driven Approach: Do they focus on delivering a return on your investment, rather than just building features?

5. Pricing Transparency & Detailed Proposals

  • Clear Breakdown: Does their proposal clearly itemize costs for different phases, features, and ongoing services? Avoid vague “lump sum” quotes.
  • Contract Details: Ensure the contract outlines deliverables, timelines, payment schedules, and ownership of the intellectual property.
  • Beware of Extremes: Be cautious of quotes that are significantly lower or higher than the market average. Too low might mean cutting corners; too high might indicate inflated rates without commensurate value.

Why Qrolic Technologies is Your Trusted Partner in Houston Website Development

In a city as dynamic and diverse as Houston, choosing a web development partner that truly understands your vision and the local market can make all the difference. At Qrolic Technologies, we don’t just build websites; we craft digital experiences that resonate with the heart of Space City and beyond.

With a deep understanding of Houston’s unique business landscape – from the sprawling energy sector to the thriving healthcare industry and the burgeoning tech scene – we tailor solutions that speak directly to your target audience. Our expertise spans everything from elegant “small business website Houston” solutions that tell your brand’s story, to robust “e-commerce website cost Houston” projects that drive sales, and complex “custom web development Houston” applications that solve unique challenges.

We pride ourselves on a human-centric approach, ensuring clear communication, transparent pricing, and a collaborative journey from concept to launch. Our team leverages cutting-edge technologies and adheres to the highest SEO best practices, guaranteeing your website not only looks stunning but also performs exceptionally in search engine rankings, attracting the right visitors looking for your products or services in Houston. When you partner with Qrolic Technologies, you’re not just getting a website; you’re gaining a strategic ally dedicated to your digital success. Visit us at https://qrolic.com/ to explore how we can elevate your online presence in Houston.

FAQs About Website Development Costs in Houston

Here are some commonly asked questions regarding website development expenses in Houston:

Q1: What is the most affordable way to get a website in Houston?

The most affordable options typically involve using a template-based CMS like WordPress with minimal custom features. DIY website builders can be even cheaper, but they often lack scalability, advanced SEO capabilities, and professional polish. For a truly “affordable website development Houston” that still looks professional, focusing on an MVP with a clear plan for future phases is key.

Q2: How long does it take to develop a website in Houston?

The timeline varies significantly based on complexity:

  • Basic Brochure Sites: 4-8 weeks
  • Small Business Websites: 8-16 weeks
  • E-commerce Websites: 12-24 weeks
  • Custom Web Applications: 6 months to over a year These timelines include planning, design, development, content population, and testing.

Q3: Why is custom web development more expensive in Houston?

“Custom web development Houston” is more expensive because it involves building unique features, databases, and functionalities from scratch, precisely tailored to your specific business needs. This requires highly skilled developers, extensive planning, more complex coding, and rigorous testing, all of which demand more time and specialized expertise compared to using pre-built templates or platforms.

Q4: Should I hire a freelance web developer or an agency in Houston?

  • Freelancers: Often more cost-effective, offer direct communication, and can be flexible. Ideal for smaller, less complex projects.
  • Agencies: Provide a wider range of expertise (designers, developers, SEO specialists, project managers), offer more comprehensive services, and better scalability for larger projects. They might have higher “web developer rates Houston” but also more robust processes and support. Your choice depends on your project’s scope, budget, and preferred working style.

Q5: What are the ongoing costs after a website is launched in Houston?

Beyond the initial development, ongoing “website maintenance cost Houston” typically includes:

  • Domain Name: $10-$20/year
  • Web Hosting: $60-$500+/year
  • SSL Certificate: Often free, or $50-$200/year for premium.
  • CMS/Plugin Licenses: If using premium themes/plugins, these can be annual fees.
  • Maintenance Plan: For updates, security, backups, technical support ($100-$500+/month).
  • Marketing/SEO: (Optional but highly recommended) $500-$5,000+/month for continued visibility.

Q6: How does SEO impact website development cost?

Integrating “Houston SEO services” best practices from the start can increase initial development costs slightly, as it requires strategic keyword research, proper technical structure, optimized content planning, and mobile responsiveness. However, this upfront investment significantly reduces future SEO costs and dramatically improves your site’s long-term visibility and performance in search engines. Building a site without SEO in mind is like opening a store in Houston’s busiest district but hiding it behind a blank wall – nobody will find you.

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